BlueStar Acquires ADC Nordic

BlueStar, the global leader in solutions-based distribution of Auto ID, Point-of-Sale, RFID, and Mobility products announced today that it has acquired ADC Nordic.

ADC Nordic is a Swedish based distributor of Automatic Identification, Point-of-Sale, Mobile Data Management, and RFID electronic products. The organization is a comprehensive resource of hardware, repair services, software solutions and marketing support, for dealers, system integrators, and IT consultants. Offering reseller support and service both before and after sales, it is one of the largest, local and diversified Nordic barcode and RFID Companies.

“We are very pleased to announce our new partnership with ADC Nordic, and I cannot think of a better team of industry experts to join our European Distribution Channel”, quoted BlueStar President and CEO Steve Cuntz.

The EMEA region expansion indicates a further landmark investment for BlueStar. The ADC Nordic purchase will result in an increase in European distribution capabilities for BlueStar, who already has a distribution center in Frankfurt, Germany.

“BlueStar is an ideal fit for ADC Nordic; we share the same values and business principles,” stated Mikael Svensson, president of ADC Nordic. “This acquisition allows us to offer more products and services to our existing customers, while increasing our customer base, and securing incremental new business for our suppliers.” Winberg & Buch served as financial advisor to ADC Nordic in this transaction.

“There will be no disruption with inventory or the continuity of ADC Nordic services,” cited Bill Nix, Vice President of Global Distribution, “and we are pleased that all members of the team at ADC Nordic will remain in place. ADC Nordic has a special distribution role in coverage of the Nordics region of Sweden, Finland, Denmark, Norway and the Baltics, and all territory sales personnel remain intact. It is our intent to invest in additional marketing, sales and inventory levels to increase customer service to the region.”

About ADC Nordic

ADC Nordic is a major distributor of Automatic Identification, Point of Sale, Mobile Data Management and RFID products serving all of Scandinavia. Based in Malmö, Sweden, ADC Nordic provides niche electronic products to Value Added Resellers in Sweden, Denmark, Norway, Finland and the Baltics.

About BlueStar

BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive or log on to www.bluestarinc.com.